Real Talk with Tamera Podcast Episode 14 How to sell authentically to attract the right clients & increase sales with Allison Davis
This may be an unpopular opinion but I didn’t gain success in my business from being good. Sure that is a huge reason of why people like my work, but that sometimes isn’t enough for people to buy.
I gained success because I’m not afraid to sell. It doesn’t matter if you have a great product or service, if you do not know how to sell it. That’s why this month, I’m chatting with a few dynamic women on how to sell.
I’m talking about one of my favorite things selling with the lovely Allison Davis. Random Fact, I met Alison at the Create Cultivate Small Business Summit last October in line for breakfast. I loved her suit lol.
But I digress, Selling is definitely a skill that can be cultivated and honestly a non-negotiable in any business. Here is a little bit more about Alison: Allison is a creative and thoughtful sales leader who brings a deep sense of curiosity and integrity to her work. After 16 years in the publishing industry, Allison transitioned to sales training and consulting for companies and 6 & 7 figure mission driven entrepreneurs who are changing the world, where she felt she could have the greatest impact.
She believes in a consultative and heart-based approach to selling — being authentic and building relationship is the very best way to grow your business. And she does so with the A.L.I.G.N. method.
She's brought her energy and empathic sales acumen to companies like National Geographic, Time Out North America, and Gabrielle Bernstein, Inc. Speaking of Gabby Bernstein, Alison handled brand sponsorships, Gabby’s affiliate program and other sales projects.
During the episode we talked about:
What was greater: the fear of starting over or staying in a traditional 9 to 5 setting
There isn’t a one size fits all method to selling: me and Allison chatted about our different selling techniques and it was an eye-opening experience
The importance of a call to action and why you need to get on the phone with a potential client
The idea of “Features Tell, Benefits Sell”
What are pain points
How to overcome objections in your sells calls
I’m telling you this is a goodie! Get your cup of tea and enjoy the episode.