THE PHOTO CEO

Earn More, Work Smarter and Create a Photography Business You Love by Tamera Darden

A holistic, non-bro approach to creating a profitable photography business.

It takes more than having an Adobe Suite Subscription & mastering the pen tool to create successful photography business…

… earning more money has less to do with skill and more to do with having a strong business acumen and network.

The Photo CEO is for you if …

  • You’re a new or seasoned woman or non-binary photographer who desires to earn more than $60,000 annually 

  • You’re tired of feeling overwhelmed and burned out offering several offers each month to make ends meet

  • You don’t want to feel resentful towards your clients because you feel overworked and underpaid (and taking advantage of).

  • Marketing gives you the ick and you think promoting your services means “bothering” your audience 

Women can earn money being creative. Period.

Who’s That Girl?

Tamera Darden

Hi There! I’m Tamera, a photographer, photo producer and the author of The Photo CEO.

A content creation & Flat Lay OG, my work has resulted in sold out launches, reorders and cult like status for several brands including Lion Pose (now sold in Sephora), Base Butter and Celeste Sol Jewelry (now sold in Walmart).

My clients have secured press features in Domino, The Washington Post, WWD, The Atlantic, Byrdie Beauty, Essence Magazine, Walmart and Sephora to name a few.  My life changed over a matter of years and I realized how capable I truly am. But be clear, none of this success happened overnight!

This was me in 2017.

My only equipment was an iPhone and 2 soft lights. Literally! I relocated to Washington, DC with only $300 to my name and a dream to earn more money as a photographer. Friend, it wasn’t easy.

Along with skills I acquired from past jobs, courses, memberships, and tons of trial & error, I recognized there were activities I could repeat and structure into a framework for creating a successful photography business. I knew I wanted to share this information with other women photographers who desired to earn a real living from photography.

I’ve coached dozens of women photographers who have gone on to double their rates, have their first $50,000 year, book high end clients, lease bigger studio spaces and more importantly, realize they always had the power within themselves to accomplish great things. 

Regardless of your starting point, the beauty is you can define what success looks like for you and use the tools shared in The Photo CEO to get you there. 

What’s covered in the book?

  • My holistic non-bro approach for creating a profitable photography business

  • Marketing strategies to attract ideal clients

  • Pricing photography packages for profit

  • Negotiation best practices that grows your confidence and bank account

  • Refining one’s workflow so you can have more time creating for your clientS!

… and more! 

Ready to confidently promote your offers and attract aligned clients?

Ready to advocate for yourself during pricing negotiations?

Ready to save time and energy and wow your clients?

GRAB YOUR COPY OF THE PHOTO CEO!

Release Date April 16th