Real Talk with Tamera Episode 23: How Staying in Your Lane, grows your credibility & expertise + build multiple streams of income with intention with Mallika Malhotra

I’m really excited for today’s episode because I’m talking about how staying in your own lane + niching down allows you to grow your expertise and build multiple streams of income with intention. I always talk about how niching down allows you to scale up and grow your business while building your credibility + expertise. This conversation takes it a step further with how this concept allows someone to then expend their business with additional revenue streams. I’ll be having this conversation with Mallika Malhotra who is a professional brand photographer. Me and Mallika met via Instagram about 3 years ago and we’ve been following each other’s journey ever since. Before getting into it, here is a little bit more about Mallika. 

Mallika Malhotra of MikiFoto + Co is a professional photographer, brand expert and author of The Brand Photography Playbook. She is on a mission to empower women to stop playing small and to start showing up as the face of their brand. With over 12+ years in photography & a background in marketing + advertising, she combines her strategy, storytelling and photography skills to help women move from invisible to impact and emerge as leaders in their industry. When she is not taking pictures or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure. To follow her, check out her IG or website. Without further adieu let’s get into this episode.

This episode of Real Talk with Tamera brought to you by Celeste Sol Jewelry. I believe empowered women empower women and Real Talk with Tamera serves as a platform to spotlight other women-owned businesses who are making a difference in their community. 

Celeste Sol Jewelry offers chic everyday jewelry to compliment the conscious hustle of the modern woman. I’m a major fan of their jewelry and own a few pieces myself. You’ve probably seen me wearing the Disc Earrings and Large Sol Coin Necklace on the ‘gram. The pieces are officially in my everyday rotation! 

The icing on the cake is a percentage of proceeds supports organizations in need including the Garden of Eden Foundation where Celeste Sol provided prom jewelry for over 200 girls in the NY Metro area. 

One of the best ways to support a small businesses is with our wallets and as a thank you, Celeste Sol has offered a promo code for Real Talk with Tamera listeners! Use code RTWT15 for a limited time to receive 15 percent on your purchase when you shop on celestesol.com. Check out the link in the show notes. Look Good. Do Good. Feel Good. 

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Real Talk with Tamera Episode 24: When to consider hiring a professional photographer

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Real Talk with Tamera Episode 22: March 2020 in Review: It was all good just a month ago