Real Talk with Tamera Episode 11 Optimizing your Instagram

So what are we talking about this episode?

How to Optimize your Instagram.

Recently, The CEO Adam Mosseri announced the some users in the US will have their likes removed on IG. When asked, Adam said “We have to see how it affects how people feel about the platform, how it affects how people use the platform, how it affects the creator ecosystem.” In short, he hopes it will “reduce anxiety” and “reduce social comparison” 

And look we know Imposter Syndrome is real and using these platforms without some sort of restraint can cause a negative impact on users including feelings of comparison, anxiety and depression. While it is certainly up to the user to instill personal boundaries and show restraint on these platforms, like curating your feed to show what truly inspires and who you want to connect with, placing a personal social media curfew, I can see Adam’s intent behind this move. 

In the meantime, many people are casting aside Instagram blaming the lower engagement or algorithm for slower sales or limited sales. Here is the thing, Instagram like other social media platforms is a money making machine. It wants to keep you on the platform for as long as possible.

This platform can only work for you, if you do the work. Emmkay?

Instead of blaming Instagram, I’m sharing 4 tips to Optimize your Instagram and a Bonus towards the end.

Check it out and let me know if you’ve tried them for yourself!